About us
Two passions, one house.
Nathalie breathes jewellery. Umberto lives to the rhythm of watches.
Since 2004
Friends for life, with complementary passions.
They have been friends all their lives and their passions are different, yet complement each other perfectly. By combining the two, GEORGE Joailliers has been writing its own story since 2004: contemporary through their youth, professional through their knowledge, their love of luxury and their respect for the customer.
GEORGE constantly strives to give you the best advice and to fulfil your wishes. Your satisfaction is our job, the rest is secondary.
Our story
From one boutique to three.
2004
Uccle
Nathalie and Umberto open their first boutique in the former Amerijckx house (1970). Tudor and Garel are among the first houses.
2005
Louvain-la-Neuve
A second boutique in the L'esplanade shopping centre, with Baume & Mercier, Bell & Ross, Fred and Hulchi Bellini among others.
Today
Leuven
The third flagship on Bondgenotenlaan, with prestigious houses such as IWC, Omega and Pomellato.
The workshop
Certified craftsmanship, with respect for tradition.
Our watchmakers are certified by renowned brands such as Omega, Tudor and Longines and service your new or vintage watch with respect for the mechanical tradition. Our jewellers take care of the repair, inspection, transformation and creation of jewellery.
Brussels · Leuven · Louvain-la-Neuve
Come and meet us.
An appointment is quickly made. Call us, or leave your details and we will get in touch.